With zero PVC plastics, PureTech is made from 70% total recycled content. Its organic core contains 80% renewable, plant-based material.
LIVE PURE
With 70% total recycled content and zero PVC, PureTech™ flooring is designed for you and for the planet. Made in the USA, PureTech is not only beautiful but also durable. So you can “Live Pure” without sacrificing style and performance.
Planet Friendly
Durable
Waterproof flooring with high-level wear and stain protection, 3x more scratch resistance than traditional LVT,* and backed by our no-hassle Pet Scratch Warranty. *Determined by force-based testing using a sclerometer.
Beautiful
Featuring superior hardwood visuals with the unmatched beauty of embossed-in-register textures and GenuEdge® bevels.
Where Sustainable Flooring Meets Performance
If you’re looking for floors you can feel good about, PureTech Premier delivers beauty, performance, and sustainability.
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Featured Technologies
WetProtect®
Waterproof Protection for Life
WetProtect® floors feature patented Uniclic® technology for water-tight joints, plus a waterproof finish and a lifetime surface and subfloor waterproof warranty.
All Pet®
All Pets. All Accidents. All the Time.
Flooring that features All Pet® protection gives pet parents the peace of mind that all their domestic pets, and all their accidents, are covered for the life of the floor.
Signature Technology™
Unmatched Beauty & Realism
Signature™ Technology delivers gorgeous color, clarity, and texture to perfectly capture the authentic imprint of hardwood.
GenuEdge®
Premium Pressed Bevel
GenuEdge® Technology enables the surface design and color to “roll over” the edge for the most realistic plank looks.
CleanProtect®
Built-In Protection
PureTech Premier offers CleanProtect® with ActiveGuard Technology™, featuring antimicrobial properties built in to protect the floor.
PureTech Room Inspiration
Plastic Bank
Every purchase of PureTech helps stop ocean plastic in collaboration with Plastic Bank.